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Published on: 11/25/2010
Type of content: White Paper
Length: 6
Price: FREE

Overview

Few could have envisioned the global success of SMS (short message service) when the first text message was sent in 1992. SMS has crossed network and technology boundaries, and continues to find new applications, as well as providing inspiration for industry innovation as IP (Internet Protocol)-based messaging builds momentum. Mobile IM/Presence and mobile email are two such examples and are considered as emerging, but nevertheless ‘core’ mobile messaging applications. The influence of IP and mobile Web technologies, including WAP (wireless application protocol), on the mobile messaging market is significant. Certainly, the future success of emerging IP-based mobile messaging mediums will depend largely on how they are inter-woven with existing services and standards, and interact with the new channels created by VoIP and social Web-based communities – i.e. the ‘in-mail’ and ‘public messaging’ mediums of Web 2.0.  Other P2P (person-to-person) mobile messaging channels, such as Voice SMS and video, offer a way to create added value and an improved user experience. The same can be said for the network address book and PIM (personal information management). These messaging-related VAS can help MNOs combat falling ARPUs, the commoditisation of voice and SMS, and subscriber churn. Meanwhile, MMS (MultiMedia Messaging Service) continues to make headway in the consumer P2P market, but is finding more significant success as an enabler of mobile advertising and thus, ad-funded messaging tariffs

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